You already bought this
Search, paid social, LinkedIn, outbound. Running today, costing money today.
For B2B teams already buying traffic
Get up to 5x more ROAS from quizzes your buyers actually want to finish
Same budget. Same clicks. A scorecard that turns more of them into real conversations, so the people with buying intent reach your sales team already scored and everyone else keeps hearing from you.
Your score at the end, not after a sales call.
RampFunnels scorecard
Question 1 of 16
Sample questionWhere does your traffic come from most weeks?
Paid search and paid socialLinkedIn and outboundSearch, slowly, and word of mouth
The yield
2x to 5x more ROI on spend you’ve already committed. Same media plan.
Organic shows up mid-research, six tabs deep, months from deciding anything. Google Ads shows up with a problem and a budget and wants a number today. LinkedIn shows up curious and in a hurry. Your form asks all three for a name and an email.
It works on exactly one of them, the one who had already decided before they clicked. That is not a funnel. That is a receipt.
You optimise everything up to the click and nothing after it.
Before
Name. Email. Thanks, we’ll be in touch.
One thing, from people who had already decided.
After
A score, a band, and a report with their name on it.
What they spend, what is broken, whether to call.
Do the sum
Raise conversion rates 30% to 50% by lowering the ask
Whatever is left is companies you paid to reach, who read what you sell and decided something about it. You do not know their budget, their timeline, who else was in the room, or whether any of them were worth an hour of your sales team’s week.
That number is usually most of the traffic. It is also the only part of the month you cannot do anything about, because you kept none of it.
You bought that information. Then you declined to collect it.
Why it matters
94% of buying groups have a favourite before they fill in your form
They buy from that favourite 77 to 80% of the time. (6sense, 2025 Buyer Experience Report, n above 4,000)
67%
13 and 9
Over 40%
They are not being rude. Working it out without you is faster.
You are not trying to capture a lead. You are trying to get ranked first by about 22 people who will never speak to you. What reaches them is whatever your one contact can forward. Right now that is a thank-you page.
A scored diagnostic is one of the few things a buyer wants in that window, and it leaves a document worth forwarding. No conversion-lift statistic sits under that claim: the ones in circulation do not survive checking.
How it works
Four steps from scoring model to live funnel
The run
The click lands
A scorecard about them, not a form about you. They answer because the result is worth having.
Every answer sorts
Sector, size, budget, urgency. You know who is worth an hour before you spend one.
The good ones book
A diary with people in it you already know something about.
The four steps are our part.
The model
Four or five factors that separate a prospect worth a call from one worth a sequence, rarely the ones in your CRM. Whoever decides which leads get called signs it. The only step with a hard stop.
The questions
The model asked out loud. Every question moves the score or stays out: one that changes nothing costs you a completion.
The result
A score, a band, an honest read on it, and a PDF. Most of the buying group never speaks to you, so the PDF is a document, not a receipt.
The routing
The answers worth a call get a calendar. Everyone else gets a sequence written against their answers, not the page they landed on. It decides whether this makes money, and most quizzes skip it.
The software licence is yours, bought in your name. It is the cheapest line in the project by a distance, and you get the figure before you commit to anything.
A worked example
See what happens between the click and the call
The decisions inside it are worth reading.
rampfunnels.com/scorecard, question 3
Question 3 of 11
About 90 seconds left
What does a visitor meet first after they click your ad?
rampfunnels.com/scorecard/result
61of 100
Leaking at the offer
Your traffic arrives. Your page does not ask it anything.
Three of your five weakest answers were about what happens between the click and the call. That is the part a scorecard replaces.
- Strong
Getting found. People arrive, and they arrive from more than one place.
- Leaking
The first step. A form asks for effort and gives nothing back, so most people skip it.
- Next
Swap the form for a scored diagnostic and route the top band straight to the diary.
Question one is about your traffic, not about you: it decides whether anyone answers the second. Bands you can count on one hand, not ten, because a band you can act on beats a number ranked against nothing. The report lands in their inbox straight away, not after somebody has qualified them.
Three decisions out of roughly 40. The rest stay invisible until one is wrong.
Ours ends on a figure rather than a grade. It asks roughly what you close in a month, then estimates how much of that the weakest of its three stages is costing you. A high score is the bad end of that scale, not the good one.
The report is yours either way.
Your traffic
Route by score, get up to 20% more sales conversions
Sending only the scored leads through, while everyone else keeps warming, is where the return shows up.
SEO
Organic traffic arrives mid-research, the worst possible moment to ask for a name.
Google Ads
The most expensive click you buy, landing on the same box as the free ones.
Lead gen forms are cheap to fill in, which is exactly the problem.
Meta ads
Cold social will not fill in a form. It will answer a question about itself.
Outbound
An email asking for 30 minutes competes with every other one. A question about their business does not.
Content and webinars
A registration list is not a pipeline. It is a list of people who were free on a Thursday.
Your sector
Built for companies already paying for clicks
The same method across 28 B2B categories. The questions change completely.
An M&A adviser’s prospect answers on owner dependence. On revenue quality. On whether the contracts transfer. A recruitment agency’s answers on time to hire and what an open vacancy costs a week.
Same instrument. No shared vocabulary anywhere in it.
- Technology and SaaS
- IT and security
- Finance and accounting
- Advisory and transactions
- People
- Professional practices
- Industrial and supply chain
- Property and energy
- Consulting and coaching
- Agencies
- Events and membership
Packages
Three builds, three fixed prices, from $3,000
Separated by scope. Nobody is billed by the hour at any tier.
Package 1
One scorecard
$3,000
One payment. Fixed scope.
The instrument itself, built and live, pointed at the traffic you already buy.
- The scoring model, signed before anything is designed
- The question set with its scoring logic attached
- A result page for every band, written honestly
- The report your prospect keeps and forwards
- The build, configured and live in your own account
Ends when it is live and taking responses.
Best if one channel is worth fixing and you want to watch the thing work before widening it.
Package 2
The funnel around it
$7,500
One payment. Fixed scope.
Everything above, plus the pages it sits behind and the follow-up that turns an answer into a conversation.
- Everything in package 1
- Entry pages for each channel you already run
- Follow-up written against the answers, not the ad
- Routing into your CRM, with the fields your sales team opens
- A handover document your sales team can use on a first call
Ends when responses reach your CRM scored and routed.
Best if several channels are spending and every one of them lands on the same page.
Package 3
The programme
$9,000
Then $2,000 a month, which you can stop.
Everything above, plus a person who reads the responses each month. The data says what to change, and they change it.
- Everything in package 2
- A monthly read on the responses and the changes it causes
- Re-scoring as the model learns which factors predict a deal
- New question sets as the offer moves
- A second instrument for another segment or channel
It does not end. It runs for as long as it earns its place.
Best if this is a channel in its own right and somebody has to own it.
Fixed scope, fixed price, agreed in writing before any work starts. Nothing is open ended except the package 3 monthly, which you can stop.
What is in each packageQuestions
The answers people want before they commit
Ours is live. It is called The Leak: 16 questions, about three minutes, and at the end it estimates what your weakest stage is costing you in revenue every month. It was built on the platform and by the method we would build yours. Go and answer it before you decide whether we can write questions.
Before
They read three pages and leave no trace.
After
They answer the questions and leave a scored profile.
Your turn
Your ad bill lands whether the page works or not. The scorecard prices the page, not the ads.
It scores your funnel on what decides whether traffic converts, and returns a band, a report, and the stage losing you the most people. Then it estimates what that gap is worth in revenue every month, set against the new business you already close. The higher the score, the more of that you are leaking, and the report tells you what to fix first, most of which you can do without us.
The report is yours whatever the score says.
If you would rather just ask, ask.