Bid strategy, match types, creative, audiences, subject lines. Every one of those is aimed at a single event, and the event is arrival. What happens after it is handled by a box with three fields in it. RampFunnels works on that gap and nothing else.
Not open yet. The report is yours whether or not we ever speak.
The short version
RampFunnels is new. There is no client list on this site because there is no client list yet.
What there is: a census of 174 of these instruments that nobody else has run, the method published in full rather than described, and the site you are standing in. All three can be checked before you speak to anybody, which is more than a logo wall would give you.
The observation
The whole apparatus points one way. Keywords, creative, bids, audiences, lists, subject lines, every one of them tuned to get a person onto a page. They arrive. The apparatus has nothing left to do.
The form takes over at that point, and the form was built to take a name from somebody who had already decided. It does that job well. Asked to do any other job it returns silence, and the silence goes into a report as bounced sessions and wasted spend.
94%
67%
Over 40%
Read together those three say one thing. The decision gets made in a window you are already paying to reach, by people you never meet, and the only thing you have put in that window is a box asking for a name.
You are buying the window and then leaving it empty.
Why this, and not something else
A guide collects one field. Somebody downloaded something. You do not know what they spend, what is broken, how many people they employ, or whether any of it is worth a call, so the lead goes into a sequence written for everybody and gets treated like everybody.
A scored diagnostic collects the answers too. That is everything a first call would have been spent collecting, volunteered, before anyone speaks. The contact record arrives with them, and it arrives attached to a reason to pick up the phone.
The trade only runs one way round. Nobody answers questions about their own business for your benefit. They answer because at the end they get a number about themselves, and that number has to be worth the time it cost them, or the whole thing collapses three questions in.
The research
The Quiz Funnel Opportunity Atlas, finished September 2026. It is ours, the method is written on every part of it, and most of it is free to read.
It is why this site can say which categories are crowded and which are wide open, why the industry pages speak in each industry’s own nouns, and why we will sometimes tell you the money is better spent somewhere that is not us.
It is also what we did instead of guessing. There was no client to learn from, so the work available was the work on the market itself, and that is the work that got done.
What we think
The software is cheap, you own the licence, and we tell you what it costs before you commit. None of that is the part that goes wrong.
Who it is wrong for
Three situations where we would rather you kept the money. The first one has a number on it, and it is the number that ends most of these conversations early.
You will not collect enough answers to learn anything for a year. Put the money into getting more of the right people to the page and come back when the volume is there.
That disagreement is the scoring model. We can chair the argument, we cannot have it for you, and a model written without your sales team is a model your sales team will ignore.
This makes the traffic you already buy work harder. It does not create any. If the top of the funnel is the real problem, this is the wrong spend and somebody else should have it.
The first of those three is the one that comes up most, and it is the one we get asked to talk ourselves out of. We do not. A diagnostic running on 90 visitors a month is a project that nobody can read for a year, and neither of us gets anything out of that.
Who is behind it
Nobody hands your project to somebody you have not met. The person who writes your scoring model is the person in the room when you argue with it, and the person reading the first 50 answers when they land. That is the one advantage a practice this new has, and it is a real one.
Placeholder
Not written yetThe founder’s name, background and the route to this point of view go in this block. They are not published anywhere on this site yet, and inventing a biography on the page that argues for checkable claims would be a strange way to open.
Tracked as a pre-launch blocker. No photograph, no team, no headcount and no founding date will appear here until they are true.
What is checkable
Four statistics appear anywhere on this site and all four carry a publisher and a year: 6sense in 2025, Gartner in March 2026, Forrester in 2026, Edelman and LinkedIn in 2025. Any other figure you find here is a count of our own work, and you can hold us to it.
There is no conversion-lift figure on this site at all. The ones in circulation were checked: the most cited of them measures what marketers think rather than what happened, and the punchiest multiple traces back to a research organisation with no independent record of existing.
Your turn
It reads the four things that decide whether the traffic you buy turns into calls, and hands back a number, a band and a report. Yours to keep either way.
Not running yet. When it opens, a high score puts a calendar on the result page and a low score says what to fix first, most of which you can do without us.