Every package ends with leads arriving scored
What separates the three is how much of the funnel we build around that, not how many hours anybody bills. Each one is a fixed list of deliverables at a fixed price, written down and agreed before any work starts.
The scorecard is not open yet. When it is, the result names a package and you are free to disagree with it.
About the numbers
The prices go on this page as numbers, the day they are final.
They are not final yet. Everything else about the decision already is, which is why the scope below is itemised rather than hidden behind a form. 67% of B2B buyers now prefer working a decision out without a rep (Gartner, March 2026, n=646), and a pricing page that answers nothing loses all of them quietly.
The three
What you would actually be buying
Every line below is a thing that exists at the end of the project or does not.
Package 1
One scorecard
The instrument itself, built and live, pointed at the traffic you already buy.
- The scoring model, signed before anything is designed
- The question set with its scoring logic attached
- A result page for every band, written honestly
- The report your prospect keeps and forwards
- The build, configured and live in your own account
Ends when it is live and taking responses.
Best if one channel is worth fixing and you want to watch the thing work before widening it.
Package 2
The funnel around it
Everything above, plus the pages it sits behind and the follow-up that turns an answer into a conversation.
- Everything in package 1
- Entry pages for each channel you already run
- Follow-up written against the answers, not the ad
- Routing into your CRM, with the fields your sales team opens
- A handover document your sales team can use on a first call
Ends when responses reach your CRM scored and routed.
Best if several channels are spending and every one of them lands on the same page.
Package 3
The programme
Everything above, plus somebody reading the responses every month and changing what the data says to change.
- Everything in package 2
- A monthly read on the responses and the changes it causes
- Re-scoring as the model learns which factors predict a deal
- New question sets as the offer moves
- A second instrument for another segment or channel
It does not end. It runs for as long as it earns its place.
Best if this is a channel in its own right and somebody has to own it.
Nobody is billed by the hour at any tier, and nothing above is open ended except the monthly read in package 3, which you can stop.
The floor
Six things arrive with every package, whichever one you pick
These are not upgrades. They are what makes the cheapest version of this worth buying at all.
The scoring model, signed
One page, agreed with whoever decides which leads get called, before a single thing is designed.
Bands that are not flattering
The lowest band tells the truth. It is the only reason anybody believes the top one.
Your own licence
The software sits in your account, not ours. It is the cheapest line in the project and you get the number before you commit.
Your buyer’s vocabulary
Every question uses the words your buyer uses about themselves. Your sales lead rewrites the ones that do not.
A stop at the end of every stage
You can stop and keep everything produced up to that point. Nothing is kept back to push you up a tier.
The person doing the work
You talk to whoever is writing the model and the questions, not to whoever sold it to you.
The boundary
Five things the packages deliberately leave to you
Saying where the scope stops is cheaper for both of us than finding it halfway through.
Media spend
We do not buy or manage your advertising. If a channel is broken before the click, that is a different problem and we will say so rather than sell round it.
The software licence
You pay for it directly and you own it. That also means you can take the whole thing with you.
Your CRM
We configure the routing into it. We do not administer it, we do not migrate it, and we do not sell you one.
The rest of your site
Entry pages are in package 2. Your home page, your service pages and your brand are not, and quoting for them here would be guesswork.
Sales training
The routing tells your team who to call and what that person said. What happens on the call is yours.
Choosing
Which one you need is a question about your traffic, not your budget
Four rules, and the first one is the one that saves people money.
- Under about 300 relevant visitors a month, none of the three is the right purchase yet. You would not collect enough responses to learn anything for a year, and we would rather say that now than in month three.
- One channel spending and the rest quiet: package 1. Prove the model against real answers before you build anything around it.
- Several channels spending and all of them landing on the same page: package 2. That is where the money currently leaks, and entry pages plus routing are what close it.
- Something already running that nobody owns: package 3. An instrument with no one reading its responses decays quietly, and the first sign is usually a band that stops filling.
Not open yet. It scores you on the four things that decide whether traffic converts, and the result points at one of the three above.
After you decide
Four steps between a first conversation and a signed model
Nothing is signed before the scope exists in writing with a price on it.
You score your funnel or book a call
Either works. Starting with the scorecard means the call opens on your answers instead of on the beginning.
Costs you nothing either way.
You get a written scope
Every deliverable named, with the price against it. Not a range, not an estimate hung off an hourly rate.
Yours to take away and argue with.
You sign the scope, not a retainer
The commitment is to a list of things that either exist at the end or do not. That is what makes the scope worth reading.
No open ended monthly until package 3.
Stage 1 opens with the model
One conversation with whoever decides which leads get called, and a one page document you sign or send back.
The only stage with a gate on the end.
Questions
The six money questions, answered straight
Your turn
Score your funnel first, then pick the package
It scores you on the four things that decide whether traffic converts, and the result points at one of the three above. The report is yours whatever it says, and you are free to disagree with the package it lands on.
Not open yet. When it opens, the result names a package.
If you would rather just ask what it would cost, ask.