The Atlas, released in pieces, method attached
The Quiz Funnel Opportunity Atlas, released a finding at a time. 174 templates censused, 40 B2B industries scored, 25 ICPs ranked, 13 competitors mapped and 13 interactive formats taxonomised, all inside a September 2026 window. Posts here take one finding and show the method with it, including the parts that did not work: four things the study set out to establish and could not, and two regulatory premises that moved underneath it while it was being written. Research that only publishes what it proved is marketing with a chart on it. We would rather you checked ours. Enough of it is about where B2B spend is going to change what you build next. Every borrowed figure carries its publisher and its year, and anything we could not source is labelled a judgement rather than a finding.
Filed here
Every pitch for interactive content quotes a lift figure. We went looking for what sits under the three most quoted, and found a survey of opinion and a dead citation.
20 September 2026 | 6 minute read
Elsewhere
Five categories, fixed. Each one maps to a body of work rather than to a tag somebody invented on a Tuesday.
Your turn
Our scorecard grades the four things that decide whether the traffic you already pay for turns into qualified leads. A band, a straight read on what produced it, and the one thing worth fixing first.
Not running yet. You keep the report whatever the score says.