Theme 01
Asset-level ratings
Every building, its current rating, and how old the assessment is. A rating issued years ago under an earlier methodology is not the rating the next one will produce.
Commercial property and FM
Your clients’ portfolios have a date on them, asset by asset
You sell advisory retainers, retrofit programmes and FM contracts to asset managers who know the minimum standards are tightening and cannot tell you which of their buildings are exposed. RampFunnels builds the thing that counts them, before the portfolio review that currently does the counting for free.
Not open yet. Ours scores your funnel rather than a portfolio, and it is the quickest way to judge one of these as a respondent.
Exposure screener
Question 4 of 8
Sample questionWhen does the next lease event land on your worst asset?
No idea without asking the agentSome time in the next two yearsWe hold the expiry schedule
How work arrives now
Relationships, a conference, and a portfolio review you do for nothing
This sector generates work the way it did 20 years ago, and for the most part it still works.
The portfolio review meeting is the qualification. A senior person spends half a day going through assets with a head of property to find out whether there is an engagement in it. Sometimes there is. Often the client wanted an opinion and had no budget behind it, and the half day is qualifying work nobody invoiced.
The digital channel barely exists here, and that is the opening rather than the excuse. A buyer with a dated obligation and no baseline will answer questions about their own estate at half past nine at night, because the answer is the thing they have been putting off producing.
Why now, precisely
One obligation is law. The harder one is not law yet
Getting this distinction right is most of the credibility, and it is where a competitor’s landing page usually overreaches.
Which is exactly why an exposure screener sells here. An asset manager cannot wait for certainty to start planning, because lease events, capital cycles and retrofit lead times are longer than the remaining notice period. They have to plan under both versions, and nobody can plan under either without knowing how many assets sit where.
A deadline attached to specific buildings does the selling. All the instrument has to do is attach it to theirs.
What we would build
Six things decide whether an asset is expensive or unlettable
Working name: the Portfolio Exposure Screener. A readiness assessment, which is the format with the highest intent per completion, because the reader is not browsing.
Theme 02
Lease expiry alignment
Whether the works can land in a void or have to be negotiated with a tenant in occupation. This is the single biggest driver of what a retrofit actually costs.
Theme 03
Fabric and plant condition
Glazing, insulation, heating and controls, and which of them were last touched by a capital programme rather than by a repair.
Theme 04
Retrofit feasibility
Listed status, planning constraint, structural limits, and the assets where the obvious answer is not available at any price.
Theme 05
Capital availability
What is in the plan, over how many years, and whether the fund or the owner has already committed it elsewhere.
Theme 06
Landlord obligations
Where the lease puts the cost, what the exemptions register says today, and which assets would be unlettable rather than merely expensive.
Lease expiry alignment is the theme that separates a useful screener from a rating lookup. Two identical buildings with identical certificates are a different problem entirely if one has a break in 18 months and the other has ten years of a full repairing lease to run.
What they get back
A banded list of assets, a capital figure, and an order to do them in
The output is three things. How many assets fall into each exposure band. An indicative capital figure built from the respondent’s own answers, stated as an estimate and attributed to them. And a timeline that puts the buildings with the nearest lease events at the top, because those are the ones where the window closes first.
It is an estimate from self-reported data. Every version of the report says so in the same words, and that sentence is not a disclaimer we bury. A screener that implies certainty about a statutory position is a liability for the firm that published it.
13 and 9
Why that matters here
A retrofit programme is signed by a fund manager, questioned by a finance director, checked by a valuer and argued about by an investment committee. Your contact will meet almost none of that on your behalf. The report is the only thing that reaches the rest of them, so it is built as a document rather than as a receipt for an email address.
The routing
High exposure with capital already allocated reaches a portfolio review. Everything else gets a sequence about the theme that scored worst.
A fund with 40 assets and no baseline and a single owner with three shops are not the same lead, and after eight questions you know which one you have before anyone spends half a day qualifying them.
Your traffic
The two channels a deadline actually feeds
Neither of them is new spend. Both of them currently end on a page that asks for a name.
SEO
A head of property searching for the current minimum standard is mid-research and unwilling to hand over a name to read an article.
Content and webinars
A compliance webinar collects attendees. A scored screener collects attendees plus the shape of their portfolio.
Packages
A dated obligation argues for the middle package
One screener, the funnel around it, or the programme. Fixed scope on all three, and the campaign around a deadline matters as much as the instrument does.
Prices are not published yet because they are not final. When they are, they go on the pricing page as numbers, not a form.
What is in each packageQuestions
What asset managers and FM firms ask
It is safe to publish an exposure estimate, and it is not safe to publish anything that reads as a compliance certificate. The distinction has to be in the instrument itself, in the result copy, and in the wording of the questions. Built that way, the screener tells an asset manager where to look, and every output says it is an estimate from self-reported data rather than an assessment.
Your turn
Count the exposed assets before the review, not during it
Ours scores your funnel on the four things that decide whether traffic converts, and the report names the one costing you the most leads.
Not open yet. When it opens, the score and the report are yours whether or not we ever speak.