Already out of time
The decision was taken months ago and the window on it has gone. Nobody involved knew there was a window.
Legal services
Every unqualified enquiry is billed to a fee earner
Referrals arrive pre-sold. Everything you pay for arrives as a name, a phone number and one sentence, and somebody chargeable has to work out whether there is a matter in it. RampFunnels builds what sits on that page instead.
Not open yet. Ours scores your own marketing, and it is the quickest way to be on the other side of one of these.
Settled first
Risk education, not advice
It reports what a respondent told us against a published standard. It does not advise anybody on their own facts.
Compliance signs the wording
Your lead reviews every line before it publishes, and the review is a stage in the plan rather than a hope.
One practice area first
Employment is where SME exposure is widest. Commercial contracts, data protection and property follow the same model.
Where the work comes from
Three sources, and the expensive one is the one you can grow
Referral and repeat instructions carry most practices and cannot be bought. Directories deliver volume with nothing attached to it. Paid search delivers the rest.
Of the 40 B2B markets scored in our own research, legal services carries the highest cost per enquiry and the joint-lowest rate at which an enquiry turns into anything. (RampFunnels, Quiz Funnel Opportunity Atlas, 2026)
That is the line in the budget this page is about. Not the referrals. The spend.
How it gets qualified
The first consultation is your qualification step, and it is free
A conflict check, a diary slot and time from somebody who bills by it, spent finding out whether there is anything to act on.
Three things walk in through that door and only one of them is work.
Wants the answer, not the work
A specific question, asked once, on a matter that was settled before the call. There is no instruction under it and there was never going to be.
Cannot fund it
A real problem attached to a budget that will not cover a first invoice. Worth a referral, worth a sequence, not worth a partner hour.
You find out which one it is in the meeting. The point of a score is to find out before it.
Before anything else
Your regulator decides what this can say, and that review is a stage
Advertising rules and the rules on holding out are your regulator’s, not ours, and they differ by jurisdiction. So the wording, the disclaimers and the handling of what comes back all go to your compliance lead before anything is published.
That review sits in the plan with a slot of its own. We expect to redraft after it. A practice that cannot get it signed off should find that out in week one, not after a build.
What we would build
SME employers know they are exposed. They cannot say where.
The Employment Law Risk Audit. Four domains, scored separately, so the result names the weak one rather than averaging it away.
Contract currency
When the employment contracts were last reissued, and whether the people who joined since are on the same ones.
Policy coverage
Which policies exist, which are in the handbook, and which of them anyone has read since they were written.
Process compliance
What actually happens when a grievance is raised or a disciplinary starts, and who signs it off.
Exposure indicators
The patterns that show up before a claim does: recent exits, unrecorded decisions, changes made without consultation.
An employer can answer all four from memory, which is the test a question has to pass to be in there. Anything that needs a file open in front of them costs a completion and buys nothing.
The same model, other practice areas
- Commercial contracts
- Data protection
- Property
- In-house legal maturity
What they get back
A document the owner forwards to whoever signs the invoice
The result is the reason anyone finishes. It is also the thing that reaches the people you will never meet.
Risk picture
SampleTwo domains in good order. Two carrying most of the risk.
- HoldingPolicies exist and the handbook is current.
- ExposedContracts predate the people who joined last.
- Worth readingNobody signs off a disciplinary before it starts.
Sample wording. RampFunnels is pre-launch, so nothing here is a client, a result or a claim.
Written for an owner who is not a lawyer, in words they can repeat to a finance director. That is the version that gets forwarded, and the forward is where the second reader comes from.
Who reaches a partner
The score decides the diary, and the low band has to be honest
Three destinations, agreed with whoever currently decides which enquiries are worth an hour.
Exposed, and knows it now
High risk across two or more domains. The results page offers a consultation with the audit attached, so the fee earner opens the call already holding the answers.
One domain short
Sound almost everywhere and thin in one place. A sequence written against that one domain, not a newsletter, and a call when they ask for one.
In good order
They are told so, plainly. That is the answer that gets forwarded to a finance director, and it is why the low band has to be honest.
An audit that told every employer they were at risk would fill the diary once and cost the practice its reputation for straight answers. The band that says nothing is wrong is the one that makes the other two believable.
Your traffic
The two channels you already pay for, doing different work
Both currently land on the same enquiry form. Neither of them should.
SEO
An employer searching a policy question is mid-problem and not ready to name themselves. A scored audit is the one thing on the page they would rather have than the article.
Google Ads
The most expensive clicks any practice buys, landing on a form that asks for a name. The same spend, qualified before it reaches a fee earner, is a different line in the accounts.
Packages
Three packages, fixed scope, and a compliance slot in every one
Package 1
One audit, live
The scoring model, the wording, the result pages and the build. The version most practices start with while compliance is still reading.
Package 2
The funnel around it
The entry pages your paid search lands on, the follow-up written against the answers, and the routing into whatever you keep enquiries in.
Package 3
A second practice area
The same model rebuilt for commercial contracts, data protection or property, plus somebody reading the responses every month.
Prices are not published yet because they are not final. When they are, they go on the pricing page as numbers.
What is in each packageQuestions
What a managing partner asks first
Your regulator decides that, and we write to whatever it decides. The instrument is built as risk education for the respondent: it reports what they told us against a published standard, it does not advise on their situation, and it says so on the results page. Your compliance lead signs the wording before anything goes live, and that review is a stage in the plan rather than a thing we hope goes quickly.
Your turn
Start with your own spend, not with ours
The scorecard rates the funnel your paid search already lands on, and the report names the part losing you the most enquiries.
Not open yet. When it opens, the score and the report are yours whether or not we ever speak.