A half day of partner time
Two people who bill, in a room, running a structured conversation they have run a hundred times, to establish facts the client could have written down.
Management and strategy consulting
The biggest firms already run one. Yours runs in a room.
You already own a diagnostic. It is the structured conversation a partner runs in the first session, and you give it away to everyone who gets that far. Very few of the people deciding whether to hire you ever get that far.
Not open yet. Ours scores your own marketing, and it is the shortest way to judge whether we can build one worth finishing.
The market read
Demand, high
Your buyer will answer questions about their own organisation, which most B2B markets cannot assume.
Supply, high
They have already answered somebody else’s. The largest firms here all publish one.
RampFunnels, Quiz Funnel Opportunity Atlas, 2026
The market
This is the one sector here where the format is not news
The largest firms in this market all publish self-assessment diagnostics of their own, and boutiques run them on off-the-shelf platforms. (RampFunnels, Quiz Funnel Opportunity Atlas, 2026)
Of the 40 B2B markets our research scored, this one is high on demand and high on supply. Both halves matter. The demand says a buyer will answer questions about their own organisation, which most markets cannot assume. The supply says they have already answered somebody else’s.
So the argument here is competitive rather than novel, and a page that pretended otherwise would be talking to a partner who saw four of these last quarter.
Why it still matters
You are shortlisted long before anyone books a scoping call
The evaluation happens while a client reads, asks two colleagues and rules out four firms. None of that is visible to you.
94%
67%
A scored instrument is one of the few things a client wants during that window. It is useful on its own, it costs them nothing to use, and it leaves them holding a position they can take to the person who actually signs.
No conversion-lift figure sits under that claim. The ones in circulation do not survive being checked, and a partner would check.
What it replaces
The scoping session is the qualification, and you fund it
It is a good session. It is also the most expensive way to discover that a client has no sponsor and no capacity.
One version of the truth
Whoever is in the room answers. The sponsor, the programme director and the finance lead rarely agree, and the disagreement is the finding you never collect.
No record afterwards
What survives the session is a deck written by you. What would travel is a scored position written by them, which is a different object entirely.
Move the same conversation in front of the meeting and it stops being a cost and starts being the thing that fills the diary.
What we would build
A maturity level is commodity. A position is not
In a market this well served, the self-assessment has already been done to your buyer twice. What has not been done to them is being told where they sit against organisations of their size.
Sponsorship
Who owns the outcome, how senior they are, and whether they have ever cancelled anything. The single strongest predictor of whether a programme lands.
Change saturation
How many programmes are already running at the same people. Most organisations are past their capacity and have never counted.
Delivery capability
What can be done by the client, what needs a hand, and what has to be brought in. It also prices the engagement before anyone writes a statement of work.
Benefits tracking
Whether anyone measured the last one. A client who cannot say what the previous programme returned will not be able to defend yours either.
Four dimensions rather than the nine a maturity model usually carries, because a respondent abandons the ninth and the extra five change nobody’s answer. That is a judgement from the research rather than a measured finding, and the right number depends on how badly your reader wants the result.
The strongest version runs the same questions past the sponsor, the delivery lead and the team separately. The gap between those three scores is the finding, and it is not a finding any of them can collect on their own.
Where it fits your practice
- Operational improvement
- Transformation
- PMO
- Interim leadership
What happens next
Three answers, and only one of them is a meeting
On a sale measured in months, the value is in the two routes that are not a call.
Ready, and under-resourced
Clear sponsorship, real capacity, nothing to deliver it with. The results page offers the scoping session, and the partner arrives holding the client’s own answers.
Saturated
Sponsorship exists and the organisation is already carrying four programmes. Telling them so is the most valuable thing anyone will say to them this quarter, and it is why they call you next year.
No sponsor yet
A director with a problem and nobody above them who owns it. That is a sequence about building the internal case, not a call, and calling them costs you the relationship.
The saturated client is the one this earns its keep on. They are not a lost lead, they are a programme that starts after the current one finishes, and the only firm they will remember is the one that told them the truth about their capacity rather than pitching into it.
Your traffic
Two channels where the reader is senior and the offer is weak
A paper and a webinar both end in a download and a name. Neither tells you anything about the organisation behind it.
A lead gen form is two taps and tells you a job title. The same spend, pointed at an instrument, tells you whether the organisation behind the job title has a sponsor.
Content and webinars
A registration list is a list of people who were free on a Thursday. Score the same audience and you can tell the programme director with a budget from the analyst doing research.
Packages
Three packages, fixed scope, scoped to one practice area
Package 1
One instrument, live
The model, the questions, the comparison logic, the result pages and the build. Scoped to one practice area rather than to the whole firm.
Package 2
The funnel around it
Everything above, plus the pages your LinkedIn and content spend lands on, follow-up written against each respondent’s weakest dimension, and routing into your CRM.
Package 3
The multi-respondent version
The same instrument run separately with the sponsor, the delivery lead and the team, where the gap between the three scores is the finding. Plus somebody reading the responses every month.
Prices are not published yet because they are not final. When they are, they go on the pricing page as numbers.
What is in each packageQuestions
What a practice lead asks first
Because most of them return a maturity level and nothing else, and a level with no comparison is a number the respondent cannot use. The version worth finishing tells a client where they sit against organisations of their size, and names the one dimension that will stop the programme. That is also the version that is hard to copy, because it needs responses rather than a question set.
Your turn
Answer one before you commission one
Ours scores the funnel your own content and LinkedIn spend lands on, and the report names the part losing you the most of it.
Not open yet. When it opens, the score and the report are yours whether or not we ever speak.